Areas of the basic “MUST’S OF VEHICLE GRAPHIC DESIGN”
Are dedicated to ONE Person. Your ideal customer. Don’t try to appeal to the very masses as this will dilute your message and bring NO one. Your ideal customer must feel like you are the most perfect solution to their problem and you are communicating directly to them all.
Create EMOTIONAL attachment by using powerful graphics. Different Pictures create different emotion in different individuals. The Fahrzeugbeschriftung Stuttgart associated with a mother cuddling a baby, will have the most impact on a new the mother. Not only will you get their attention but you will establish standing with them. This is extremely powerful since statistics show that most people buy on emotion and justify with logic.
Use a potent slogan to position yourself in the mind of the customer. If you are objective is to create mind share, you need to occupy a position in their minds so they instinctively associate you with a expected product, service of need.
For example , be the computer staff that caters to the elderly, or the dry cleaner that offers zero cost delivery, or the restaurant that kids eat for free, or even financial planner that specializes in services for young couples.
Being initially is powerful, but being perceived as first is extremely powerful. Being the only one, or specializing is also good. It creates positioning in the customer’s mind.
You are an expert, a marketing consultancy. Think of how you can accomplish this with your vehicle graphics slogan. Whenever should be short and designed to be effective, for repetitive browsing.
The design of your graphics should be consistent with the style and method of vehicle for maximum impact. Remember that there are millions of dollars employed by extremely competent automobile designers by companies like Toyota, Honda, BMW, Nissan, Ford GM, and others to come up with layouts that appeal to the masses.
Why not take advantage of their know-how, by enhancing the look rather than contradicting it. It will mainly stand to confuse your target customer and give you little or no emotional impact. I have seen many vehicles through elaborate graphics that simply do not work with the vehicle. I need to confess that some of them have also been produced by us, but because the customer insisted that this is what they wanted despite this recommendations.
I have also seen vehicles with very simple design or very little graphic treatment that look extremely impressive and produce outstanding results. They also cost very little for those customer and were easy to create and install. Ordinarily they were customers who had little if any preconceived ideal and simply talked about, “Here is what I want to accomplish, surprise me”.
LESS is, design for a glance, but create lasting impression. Remember that your company target customer is trying to navigate a vehicle, sometimes for high speeds and only two to three seconds to glance at the car. If they are interested, based on the first glance, you may get a second search and they might even slow down to memorize your URL.
You ought to decide what information you would like them to remember most. The very graphic, your caption or, your URL. Unfortunately, most of the above is not usually a reality, so at best two out from three is excellent.
Focus on the areas of most impact on the vehicle. The trunk window and the sides over the rear wheel are the most robust viewing areas while driving. Even though graphics look substantially cooler, and flows better on the sides of the truck. It is not very effective design strategy if you are focused on communicating towards prospects while driving.
It’s difficult to look at a vehicle anyway, they you for more that a second, without feeling like you are inclined to slam into it. Try it for yourself. It’s almost impossible to read just about anything on the sides unless it is over the rear wheels and you just are behind the vehicle.
What about parked vehicles you ask? The sides are definitely a great resource as it allows for more and larger tips, but graphics focused on the back and rear still fit nicely if parked strategically. We do emphasize the sides a great deal more when designing for contractors as they spend a significant amount of time left in neighborhood driveways, targeting cars and nosy community driving by.
Control the flow of the reader. It is critical to control the three second glance from the reader so that they get away from with maximum impact and information. The glance should primary create interest or emotional attachment and make them believe they want to know more. It should result in a second glance and give with your URL or Phone number in memory.